£1.55bn
Total Assets Under Advice after the deals
£255m
Assets Under Advice added
3
Firms joining the group
3
Regions: East, South and West of England
Absolute Financial Group (“Absolute”) today announces that three additional firms have joined the group, as it continues with its strategy of building one of the UK's leading independent financial planning businesses.
Together, the three firms, Padstone Financial Management, based in Hereford; Campton Financial Services, based in Surrey; and Iceni Financial Advisers, based in Norwich, add a further £255 million to Absolute's Assets Under Advice, bringing the group's total AUA to £1.55 billion.
An expanded footprint
All of the existing offices and colleagues from the three firms will now operate as part of Absolute, giving the growing organisation an expanded footprint across the East, South and West of England.
A STRONG PIPELINE
Absolute has a strong pipeline of like-minded IFA firms that it expects to complete over the coming weeks as it continues to grow.
The three firms:
FIRM | LOCATION | ROLE WITHIN ABSOLUTE |
|---|---|---|
Padstone Financial Management | Hereford | Existing office and colleagues join Absolute |
Campton Financial Services | Surrey | Existing office and colleagues join Absolute |
Iceni Financial Advisers | Norwich | Existing office and colleagues join Absolute |
Scale, support and respect for independence
Absolute is poised to become a leading force in UK retail financial advice, combining scale, support, and a deep respect for what makes independent advice essential. This is another milestone in uniting high-quality advisory businesses within a unified, well-resourced structure, promoting adviser support, holistic financial planning, outstanding client outcomes and enduring client value.
“
“After many years of searching for a business that could allow us to continue offering genuinely independent advice, we discovered the team at Absolute, who clearly held the same values as we did. We pride ourselves on providing positive outcomes and performance for clients and, as such, we are pleased to be joining Absolute, which will allow us to continue this and develop our business.”
“
“Welcoming Padstone Financial Management, Campton Financial Services and Iceni Financial Advisers into Absolute marks another milestone as we continue to build a leading independent financial planning business.
“Each of these firms brings exceptional people, strong client relationships, and a commitment to high-quality advice that aligns perfectly with our values and culture. We have a strong pipeline of like-minded IFA firms that we expect to complete over the coming weeks in order to continue to grow and realise our ambitions.”


