Our history

We have grown a great deal. The way we work has not changed.

Absolute started in Kent in 1999. This is how it became a national firm, and what stayed the same.

Our history

We have grown a great deal. The way we work has not changed.

Absolute started in Kent in 1999. This is how it became a national firm, and what stayed the same.

Our history

We have grown a great deal. The way we work has not changed.

Absolute started in Kent in 1999. This is how it became a national firm, and what stayed the same.

The beginning

How it started.

How it started.

Absolute started in 1999, in Ashford. For the next seventeen years it grew on its own.

Absolute started in 1999, in Ashford. For the next seventeen years it grew on its own.

No other firm joined until 2016. Everything Absolute knows about looking after clients was learned in those seventeen years, before there was anything to bring together.

No other firm joined until 2016. Everything Absolute knows about looking after clients was learned in those seventeen years, before there was anything to bring together.

What we stand for

From day one.

From day one.

From day one we have worked the same way. The firm is much larger now. This has not moved.

From day one we have worked the same way. The firm is much larger now. This has not moved.

We want every family to feel confident about money, and to have someone they trust to ask.

We want every family to feel confident about money, and to have someone they trust to ask.

Clients first

Your interests come before ours, on every decision we make.

Independent

Advice across the whole market, with no product we are pushed to sell.

Honest

We act openly, including when the answer is not the one you hoped for.

Clear

Plain English, and no decision you do not fully understand.

Alongside you

We listen first, and we stay for the long run.

An English country house and open landscape, standing in for a photograph with a sense of place

The timeline

Every year, in order.

Every year, in order.

Each firm that joined brought its own clients, its own planners and its own office. Choose a year to see who.

Each firm that joined brought its own clients, its own planners and its own office. Choose a year to see who.

Absolute Financial Management

Absolute Financial Management

Absolute Financial Group

Absolute Financial Group

1999

Seventeen years on its own

1999

1999

1999

Absolute begins, in Ashford

Absolute begins, in Ashford

Absolute begins, in Ashford

Year one

Absolute starts advising clients in Kent.

Absolute starts advising clients in Kent.

Absolute starts advising clients in Kent.

Ashford, Kent

Absolute Financial Management

What we have been trusted with

How we have grown.

How we have grown.

Each step up is another firm choosing to join us. The figure beside it is what their clients had trusted us with by then.

Each step up is another firm choosing to join us. The figure beside it is what their clients had trusted us with by then.

Under our advice
£2.68bn
across every firm that has joined us
0£1bn£2bn£3bn£1.1bnOne firmDecember 2025the first to join£1.55bnFour firmsApril£2.1bnTen firmsMay£2.4bnFourteen firmsJulyand four more£2.68bnFifteen firmsSeptember 2026and the fifteenth
Under our advice
£2.68bn
across every firm that has joined us
0£1bn£2bn£3bn£1.1bnOne firmDecember 2025the first to join£1.55bnFour firmsApril£2.1bnTen firmsMay£2.4bnFourteen firmsJulyand four more£2.68bnFifteen firmsSeptember 2026and the fifteenth

Today

Where we are now.

Where we are now.

Offices across England, each with its own team. Every one of them was a local firm before it joined Absolute.

Offices across England, each with its own team. Every one of them was a local firm before it joined Absolute.

Sixteen offices

Sixteen offices

Sixteen offices

from Devon to Greater Manchester, each with its own local team

Over 7,500 households

Over 7,500 households

Over 7,500 households

looked after across the country

Since 1999

Since 1999

Since 1999

advising clients, from the first office in Kent

See all our offices

What has not changed.

What has not changed.

The firm is much larger than it was. These are the things we have been careful not to lose.

The firm is much larger than it was. These are the things we have been careful not to lose.

The offices stayed open, with the same local teams in them

Planners stayed with the clients who already knew them

Advice stayed independent, across the whole of the market

The person who knows your situation is still the person you speak to

Two people in conversation across a table, standing in for a photograph of a planner with a client
A weathered brick wall in warm light

Get in touch

Come and meet us.

Find your nearest office, or get in touch directly. Either way you will be speaking to a person.

Ashford

51.148838

0.8719

ashford-office

Battle

50.917156

0.483704

battle-office

Bognor Regis

50.781236

-0.686847

bognor-regis-office

Bury

53.5923

-2.300065

bury

Colchester

51.843282

0.714125

colchester-office

Frimley

51.313481

-0.742181

frimley-office

Godstone

51.246499

-0.065824

godstone

Hadleigh

51.551954

0.613389

hadleigh-office

Hereford

52.078344

-2.635348

hereford

Liverpool

53.401014

-2.979883

liverpool

Manchester

53.476469

-2.243906

manchester

Norwich

52.675098

1.220577

norwich

Sale

53.417342

-2.320469

sale

South Brent

50.427937

-3.83634

south-brent

Sunningdale

51.39295

-0.627933

sunningdale-office

Wigan

53.549728

-2.629183

wigan-office

Absolute Financial Management is authorised and regulated by the Financial Conduct Authority, FCA Number 401135. Registered in England and Wales 05027747. Registered Office: Rear of The Bull Yard, 75 High Street, Ashford, Kent, TN24 8SN. This page is intended for general information only and does not constitute personal financial advice. The value of investments can fall as well as rise. Past performance is not a guide to future returns.

Absolute Financial Management is authorised and regulated by the Financial Conduct Authority, FCA Number 401135. Registered in England and Wales 05027747. Registered Office: Rear of The Bull Yard, 75 High Street, Ashford, Kent, TN24 8SN. This page is intended for general information only and does not constitute personal financial advice. The value of investments can fall as well as rise. Past performance is not a guide to future returns.

Absolute Financial Management is authorised and regulated by the Financial Conduct Authority, FCA Number 401135. Registered in England and Wales 05027747. Registered Office: Rear of The Bull Yard, 75 High Street, Ashford, Kent, TN24 8SN. This page is intended for general information only and does not constitute personal financial advice. The value of investments can fall as well as rise. Past performance is not a guide to future returns.